When the learner applies their new knowledge to the virtual customer, the simulator responds with a range of behaviours from a virtual hang-up through to the uptake of an additional product. At each stage of the process learners are given feedback on their choices.

The simulator links into product information on St.George's Intranet - getting learners into the habit of looking for information where they should go to look for it. In much the same way, the simulator also displays customer information (profiles, history, remarks) in the systems format the learners would normally see it.